At the National Exhibition Centre (NEC), Birmingham
Over 2,000 brands under one roof
Fully endorsed by industry leading manufacturers, distributors and retailers
The UK's largest shooting show • The shooting industry under one roof • Free car parking at the NEC • Thousands of products to explore • The industry's biggest brands • Exclusive show-only deals • Discover the latest gear • Meet the experts behind the brands • One weekend each year • 12–14 February 2027 • Free souvenir showguide • Live talks from industry experts •
Why come to the show
Once a year the entire trade moves indoors at the NEC. Thousands of products to pick up and try for weight rather than read about, and the people who build them behind the counter, ready to answer for them. Add the show-only deals and a full programme of talks, and one weekend does the work of a season's research.
Manufacturers, distributors and retailers from across the industry. Browse the full A–Z, search by category, or find who carries the brands you are after.
Be a part of the UK's largest retail shooting show. Learn more or make a no-obligation enquiry today. There's nothing to lose, but much to gain.
Take a look at the 2026 showguide here, including a show map and exhibitor listings.
News
New certificate rules are in force: what every visitor, exhibitor and applicant across the sector needs to knowThe Firearms (Amendment) Rules 2026 took effect on 29 September for every firearm and shotgun certificate in Great Britain. Here is the sector overvie...
2 October 2026
News
Proof House storage: what the new service means for the shooting sectorThe London Proof House has opened a secure, climate-controlled armoury to certificate holders, gunmakers and dealers, proof master David Miles has tol...
29 September 2026
News
Multi-day tickets make their debut at the British Shooting Show 2027Visitors to the British Shooting Show can buy two-day and three-day tickets for the first time in 2027. A three-day adult ticket works out at £21.65 a...
28 September 2026
News
Three stages for the British Shooting Show 2027The British Shooting Show adds dedicated rifle and airgun stages alongside its main stage at the NEC Birmingham in February 2027. Mike Tindall, James ...
28 September 2026
News
British Shooting Show moves to bigger halls for 2027The British Shooting Show moves into Halls 17, 18, 19 and 20 at the NEC Birmingham for 12 to 14 February 2027. The switch gives visitors 25% more floo...
28 September 2026
News
Mike Tindall, James Haskell and Alex Payne to host main stageThe trio behind The Good, The Bad and The Rugby will take over the British Shooting Show main stage on Friday 12 February 2027. They will also host th...
28 September 2026
News
Saboteur advice lands before the season: what shoots need to knowFree Countryside Alliance guidance gives the shooting community a plan for disruption: the drill, the offence and the police powers, in one downloadab...
17 August 2026
News
Shooting by numbers: what the 2026 census revealsThe largest annual survey of the shooting community reveals a sport holding its nerve – and gives the whole sector a set of figures to argue from ...
14 August 2026
The presenters, reviewers and shooters who bring the show to their channels. Explore what they are up to.
3 Legged ThingStand H4-21028 August 2026
BlaserStand H1-1528 August 2026
Edgar BrothersStand H2-4020 August 2026
Swarovski Optik13 August 2026
Optics Warehouse7 August 2026
GMK30 July 2026
FiocchiThe Italian ammunition house turns 150 this year – and its UK chief is candid about what a stand at the NEC gives a manufacturer that nothing else can.
3 July 2026
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