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12, 13 & 14 February 2027

At the National Exhibition Centre (NEC), Birmingham

Over 2,000 brands under one roof

Fully endorsed by industry leading manufacturers, distributors and retailers

The UK's largest shooting show • The shooting industry under one roof • Free car parking at the NEC • Thousands of products to explore • The industry's biggest brands • Exclusive show-only deals • Discover the latest gear • Meet the experts behind the brands • One weekend each year • 12–14 February 2027 • Free souvenir showguide • Live talks from industry experts • 

Why come to the show

See it, handle it, talk to the people who made it

Once a year the entire trade moves indoors at the NEC. Thousands of products to pick up and try for weight rather than read about, and the people who build them behind the counter, ready to answer for them. Add the show-only deals and a full programme of talks, and one weekend does the work of a season's research.

  • The UK's largest shooting show
  • Free car parking at the NEC
  • Thousands of products to explore
  • The industry's biggest brands
  • Exclusive show-only deals
  • Discover the latest gear
  • Meet the experts behind the brands
  • Live talks from industry experts

Exhibitors at the show

Manufacturers, distributors and retailers from across the industry. Browse the full A–Z, search by category, or find who carries the brands you are after.

Foxholes Country PursuitsBSADNT OpticsNational Shooting CentreMacmillan Cancer SupportPixfraMTC OpticsRenapurCrow and JesterEvolution EyewearBrowningNocpixBaschieri & PellagriFlapjackeryGazeboshopLeather GenieAirMaks ArmsLongthorne GunmakersBeretta ClothingPARD UKCrawley Surplus StoreSH SyndicateGame LarderWoodland Trust

Exhibit at the show

Be a part of the UK's largest retail shooting show. Learn more or make a no-obligation enquiry today. There's nothing to lose, but much to gain.

Showguide

Take a look at the 2026 showguide here, including a show map and exhibitor listings.

Latest news

Ambassadors

The presenters, reviewers and shooters who bring the show to their channels. Explore what they are up to.

Exhibitor stories

Exhibitor spotlight: 3 Legged Thing
3 Legged ThingStand H4-210
Exhibitor spotlight: 3 Legged Thing
3 Legged Thing took a gamble on a stand at the NEC in 2025 and left with an entirely new business. Ahead of the company’s return in 2027, we look at how a tripod maker built a range spanning air...
Read the story

28 August 2026

Exhibitor spotlight: Blaser Group
BlaserStand H1-15
Exhibitor spotlight: Blaser Group
Blaser Group Ltd CEO Frederic Hanner on live rifle configuration, putting retailers on his own stand, and why the Great British Shooting Show remains the biggest date in the company’s UK calenda...
Read the story

28 August 2026

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Show supporters

National Gamekeepers' OrganisationGun Trade AssociationBASC – The British Association for Shooting & ConservationTWS GroupFieldsports TV

Part of the Time Well Spent Group

Partner brands

Airgun WorldShootingUKFieldsports JournalShooting Times & CountryGundog JournalSporting GunGun Trade WorldRifle ShooterGun Trade InsiderGunmart

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Exhibition enquiry

Interested in exhibiting? Get in touch for a no-obligation conversation – discover what the show can do for you.

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