Exhibitor stories

3 Legged Thing took a gamble on a stand at the NEC in 2025 and left with an entirely new business. Ahead of the company’s return in 2027, we look at how a tripod maker built a range spanning air...

Blaser Group Ltd CEO Frederic Hanner on live rifle configuration, putting retailers on his own stand, and why the Great British Shooting Show remains the biggest date in the company’s UK calenda...

It is the Cheshire-based distributor’s single biggest marketing expense of the year, and Graham Turner says exhibiting has never once been in doubt. He explains what a successful stand looks lik...

Adam Randall of Swarovski Optik UK on a partnership that goes back to the show’s earliest years, the two launches that landed at the NEC in 2026, and the Mobile Experience unit coming in 2027 ...

Lloyd Marshall of long-standing British Shooting Show exhibitor Optics Warehouse reveals why the Devon retailer has taken the plunge into airgun sales, why the show is the biggest date in the company&...

The Hampshire-based distributor has exhibited at the Great British Shooting Show since its earliest days. General Manager Ali Angus explains what a successful stand looks like, why the order book has ...

The Italian ammunition house turns 150 this year – and its UK chief is candid about what a stand at the NEC gives a manufacturer that nothing else can.