Exhibit at the British Shooting Show
The Great British Shooting Show is the UK's largest shooting event, with trade and retail under one roof. Over three days at the NEC Birmingham, more than 40,000 visitors come to see, handle and buy from over 400 exhibitors and well in excess of 1,000 brands. If your business is in shooting or field sports, there is no better place to be.
- 12, 13 & 14 February 2027
- NEC, Birmingham
- 40,000+ visitors
The UK's largest shooting show
Why exhibitors keep coming back
The Great British Shooting Show doesn't follow standards – we set them. Here is what that looks like in numbers.
40,000+
Visitors expected over the three days
400+
Exhibitors filling the NEC halls
1,000+
Brands on show across the weekend
75%
Of the UK within a three-hour drive
The audience
Reach the people who matter to your business
With over 40,000 anticipated visitors, the show brings together shooting industry professionals, manufacturers, distributors, sportspeople and consumers passionate about shooting and field sports. It is a mid to top-end audience with real spending power, and they come to the NEC ready to buy.
Because we don't give tickets away, every visitor has chosen to be there. That means better conversations, better leads and a better return on your stand.
The exposure
Unrivalled exposure for your brand
As the UK's largest shooting event, we boast an impressive line-up of over 400 exhibitors and well in excess of 1,000 brands. Showcase your latest products to a captivated audience, including prominent figures and influencers within the industry.
Your stand is only part of it. Every exhibitor gets a listing on this site with their logo, description, brands and stand number, so visitors can find you before they have even set off.
The business
Endless networking opportunities
The show's colossal hall and bookable meeting rooms provide the perfect backdrop for forging valuable partnerships and closing important deals. Trade buyers, distributors and retailers walk the halls alongside the public, so the same weekend can write new business at both ends of the chain.
Exhibitors join us from across the world, which makes the show a global platform for your business as much as a British one.
The venue
The UK's best connected venue
The NEC in Birmingham sits slap bang in the middle of the country's travel infrastructure. Over 75% of the UK can reach us within a three-hour drive, and with Birmingham Airport and Birmingham International station right on the doorstep, your customers, your team and your stock all get here in no time.
75% of the UK within a three-hour drive
Birmingham Airport next door, with 150+ direct flights
Birmingham International station a ten-minute walk away
Free visitor parking, paid for by us
The show
Uncompromising quality
The Great British Shooting Show is renowned for its commitment to excellence. As a privately owned and financially independent event, we pride ourselves on delivering an unparalleled experience without watering down the subject matter or handing out free tickets.
Our exhibitors and visitors call the show the "jewel in the crown" of the shooting industry.
Join the ranks of exhibitors who have seen first-hand the value the show brings to their businesses.
Exhibitor support
We look after our exhibitors
We are a proactive and dynamic team here to shout you out, and we are behind you before, during and after the show.
Marketing and promotion
Maximise your reach through our traditional print methods, powerful social media campaigns, digital marketing and influencer partnerships. Exhibitors get social media graphics and images to promote their attendance, attracting even more visitors to your stand.
Logistics
Our build up and break down runs like a Swiss watch. Clear schedules, contractor passes and a team on site keep everything moving, so you can concentrate on your stand rather than the loading bay.
Safety and security
Rest assured, the show operates with military precision and adheres to the highest safety and security standards. Our collaboration with the police and firearms licensing departments ensures a smooth and secure experience for all.
International exhibitors
The show attracts exhibitors from across the world. We provide invaluable advice on logistics, regulations, accommodation and more, ensuring a seamless exhibiting experience wherever you are travelling from.
Ready to join us?
How to book a stand
Booking space at the show is simple. Three steps and you are on the floor plan.
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1
Get in touch
Fill in our no-obligation enquiry form, or call or email Callum directly. Tell us a little about your business and the kind of space you have in mind.
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2
We find the right space
We will talk you through stand options, availability and costs, and come back with a proposal. All applications are reviewed to make sure they fit the focus of the show.
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3
Confirm and get ready
Once you are booked in, the exhibitors area has everything you need in one place – the exhibitor manual, build up schedule, paperwork and marketing kit.
Talk to Callum
All new stand enquiries and applications are managed by Callum Madden. For availability, stand options or to register your interest, contact him directly and he will guide you through the full application process.
Don't wait too long – spaces fill up quickly, so get in touch early to secure the position you want.
Enquire about a stand
Tell us about your business and we will come back with options, availability and costs.
Make an enquiryAlready exhibiting?
The exhibitors area has the manual, schedules, paperwork and marketing kit in one place.
Exhibitors area