Exhibitor spotlight: 3 Legged Thing
3 Legged Thing took a gamble on a stand at the NEC in 2025 and left with an entirely new business. Ahead of the company's return in 2027, we look at how a tripod maker built a range spanning airgun, rimfire and centrefire
Exhibitor spotlight: Blaser Group
Blaser Group Ltd CEO Frederic Hanner on live rifle configuration, putting retailers on his own stand, and why the Great British Shooting Show remains the biggest date in the company's UK calendar
The show Edgar Brothers never has to argue about
It is the Cheshire-based distributor's single biggest marketing expense of the year, and Graham Turner says exhibiting has never once been in doubt. He explains what a successful stand looks like for them, why the rodeo bull worked, and what the trade gets that the public does not see
Swarovski Optik: backing the British Shooting Show from the very start
Adam Randall of Swarovski Optik UK on a partnership that goes back to the show's earliest years, the two launches that landed at the NEC in 2026, and the Mobile Experience unit coming in 2027
Exhibitor spotlight: Optics Warehouse launches Air Rifle Warehouse
Lloyd Marshall of long-standing British Shooting Show exhibitor Optics Warehouse reveals why the Devon retailer has taken the plunge into airgun sales, why the show is the biggest date in the company's calendar – and what the future holds at the NEC