Swarovski Optik: backing the British Shooting Show from the very start
Adam Randall of Swarovski Optik UK on a partnership that goes back to the show's earliest years, the two launches that landed at the NEC in 2026, and the Mobile Experience unit coming in 2027
Exhibitor spotlight: Optics Warehouse launches Air Rifle Warehouse
Lloyd Marshall of long-standing British Shooting Show exhibitor Optics Warehouse reveals why the Devon retailer has taken the plunge into airgun sales, why the show is the biggest date in the company's calendar – and what the future holds at the NEC


